Sunday funday
Pop powerhouse Dua Lipa has officially added another dazzling title to her résumé: the new face of Yves Saint Laurent’s latest fragrance. Known for her effortless blend of modern glam and unapologetic confidence, Dua is the embodiment of everything YSL has long stood for — boldness, sensuality, and a touch of rebellion.
The Perfect Match of Music & Scent
Dua Lipa is more than just a chart-topping artist; she’s a global style icon. Her fearless fashion choices and magnetic stage presence mirror YSL’s legacy of edgy elegance. The new fragrance, which blends warm floral notes with a subtle woody undertone, celebrates the modern woman who is free-spirited yet grounded, daring yet refined.
“Perfume is deeply personal — it’s an extension of who you are,” Dua shared in a behind-the-scenes feature. “YSL has always represented power and independence, and I’m honored to bring that energy into this campaign.”
A Campaign Dripping With Attitude
The campaign visuals capture Dua in her element — strong silhouettes, cinematic lighting, and an intensity that only she can bring. Shot across Paris, the city where YSL built his empire, the imagery is designed to feel both intimate and iconic, inviting women everywhere to channel their inner muse.
Fragrance as a New Form of Storytelling
Just as Dua Lipa’s music shifts seamlessly between disco, pop, and electronic influences, the fragrance tells its own layered story. With opening notes of bergamot and pear, a heart of jasmine and orange blossom, and a lingering base of vanilla and cedarwood, it’s a scent designed for women who refuse to be defined by one note alone.
Beyond Music, Beyond Fashion
For Dua, this partnership is another reminder that her artistry extends beyond the stage. Much like YSL, she thrives on blurring boundaries and creating cultural moments. With this new fragrance, she’s not just endorsing a product — she’s inviting her fans into a world of unapologetic self-expression.
✨ From chart-topping singles to fronting luxury campaigns, Dua Lipa proves once again that she is not just following trends — she is defining them. And with YSL’s latest fragrance, she’s giving her fans yet another way to carry a piece of that fearless energy with them.
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