Sunday funday
1. SZA Named Vans’ First-Ever Artistic Director
Grammy icon SZA is officially Vans’ inaugural Artistic Director, stepping into a multi-year creative partnership that fuses her unique vision with the brand’s youthful, skater DNA.
Her role includes co-creating exclusive collections and shaping upcoming campaigns. The first campaign, a dreamy homage to self-expression, was shot in the Scottish Highlands and features the retro Knu Skool sneaker.
SZA shared, “In Vans, I feel free… joy, community, creativity, and fashion are all still intersectional,” emphasizing her aspiration to keep the designs approachable and rooted in authenticity—not elitism.
This role puts her in creative legacy alongside icons like Rihanna at Puma and Beyoncé’s partnership with Adidas.
2. Nike Suing Edison Chen Over Breach of Contract
In a sharp legal move, Nike has filed a lawsuit against fashion mogul Edison Chen—the co-founder of CLOT—and his company, Juice Los Angeles. The claim? Breach of contract for unpaid goods amounting to approximately $126,615 USD.
The dispute stems from Chen’s pivot to a new partnership with Adidas in 2023—ending a long-standing alliance with Nike. Nike contends that the switch came abruptly, revealing unpaid debts aligned with prior collaborations.
This development shines a light on the delicate—and often high-stakes—tensions behind celebrity-brand deals in streetwear culture.
** Why This Matters**
| Trend | Why It’s Noteworthy |
|---|---|
| Star Power Meets Brand Culture | SZA’s appointment highlights Vans’ shift toward bold, artist-led storytelling. |
| Fashion Gets Legal | Edison Chen’s lawsuit highlights how influential figures navigate—and sometimes clash with—brand partnerships. |
SundayFunday Takeaway
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SZA at Vans: A creative win for authenticity. Expect boundary-pushing collections that celebrate individuality—without going exclusive.
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Nike vs. Edison Chen: A reminder that even behind cool sneakers and collabs, the business can get ugly.
Last Updated on 6 days by %Sunday funday%
